Your Basic Marketing Quiz

GUST wants to attract more students. How can GUST do that using different orientations?

1.  How can GUST develop and implement (use) a sales orientation?

2.  How can GUST develop and implement (use) a market orientation?

3.  How can GUST develop and implement (use) a social orientation?

Answer all 3 questions. And make sure you provide specific information. Do NOT say, for example, that “GUST can use a sales orientation by following the sales orientation principles.” That’s not enough information. You must explain (1) HOW GUST would develop a sales orientation, and (2) HOW GUST would implement a sales orientation. Same thing for market and social orientations. Be specific!

Here’s what you need to do now:

A.  Create a Word document. You can only use Word.
B.  Name the document Quiz 1 Basic Marketing.
C.  Type your name and your GUST ID at the top of the document.
D.  Now answer the questions 1, 2 and 3.
E.  Submit the finished Word doc to me at hayes.j@gust.edu.kw. On the Subject line of the email type: Quiz 1. I MUST receive your email NO LATER THAN 1:45 p.m. (in Kuwait) Monday 9 June 2014. I deduct points if you are late; I deduct points if you have more than 10 spelling/grammar errors.

You can use bullet points, but you MUST write in complete sentences. Please check your spelling — use Tools/Spelling Grammar.

Best wishes!