Here's Your "Help" For Test #1

Please study these terms from your textbook for Test #1 – come to class ON TIME to take the test. Be sure to bring a pencil.

Exchange

Production Orientation

Sales Orientation

Societal Marketing Orientation

Marketing Concept

Customer Satisfaction

Relationship Marketing

Market Oriented

Marketing Plan

Marketing Planning

Four Ps

Marketing Mix

Ethics

Morals

Business ethics

Preconventional morality

Target Market

External environment

Internal environment

Vital Statistics

Demography/Demographic

Cultural values and norms

Corporate Social Responsibility

Marketing Management Philosophies

Unsought Products