Quiz #2: Why Is Basic Marketing Helpful?

Question:  Why is Basic Marketing helpful to a student? (Situation 1) Assume that the student will pursue a career in marketing -- how will this student benefit from a course called Basic Marketing? Then (Situation 2) assume that the student will not pursue a career in marketing, but in another field, i.e. computer science, accounting, finance, etc. How will Basic Marketing help this student? Develop three reasons for each situation.

Here's how to proceed:

1. Create a Word document. Name the document using this format: Why_YourFirstName.doc. At the top of the document, page 1, type your name and GUST ID. Note: Substitute your real first name for YourFirstName when you name your Word doc. 
2. Center the project title at the top of the first document page: Why Basic Marketing Is Helpful
3. Now refer to the first question at the top of this article and write three reasons for each of the two situations . . . in other words, write three reasons why Basic Marketing is helpful for the student who pursues a marketing career, and three reasons why Basic Marketing is helpful for the student who does not pursue a marketing career. Use these two subheads: For A Student Who Pursues A Marketing Career, and For A Student Who Does Not Pursue A Marketing Career so that I'll know which situation you are describing. 
4. For each of your reasons write a paragraph to explain the reason. That means you will write at least three paragraphs under each of the two subheads. You also need to use examples to demonstrate your points. For example, if you state that "Basic Marketing helps a student become a better communicator," you then need to include examples to show me how Basic Marketing helps a student become a better communicator. 
5. You must write in complete sentences. You must check your Basic English -- errors will reduce your grade. You can ask the Student Success Center or The Writing Lab (1st floor of the Library) to help you.  
6. Submit your Word document via email (click for my email). The Subject of your email: Quiz #2. Deadline: 12 p.m. noon (Kuwait time) Saturday 28 June 2014. Meet the deadline!
7. Do not collaborate with others on this project; do your own work. 

By the way, you will find information about this topic in your textbook. You should read that information and use it in your report. However, you will earn more points if some of your reasons do not come from the textbook. In other words, think of some reasons that are not included in the textbook.